|Green Water - Eau de toilette givrée|
ad by Maurice Van Moppes (1953)
These were my references in 2015 while thinking what to let people smell during Serial Classic, my workshops about historical or famous fragrances that started or made popular the various olfactory families compared to nowadays interpretations of the same theme.
It ain't easy for sure to find a contemporary embodiment for aromatic hesperides, a family started by Jacques Fath's Green Water.
During the session the original formulation knocked everybody's socks off: the minty refinement of this eau givrée still smells so up-to-date they immediately asked whether it's still available. It almost looks like chez Jacques Fath the creative director Rania Barakat Naim was listening to us: a few months later a major brand repositioning brought back Green Water to its former glory.
One can only imagine the charming Ava Gardner splashing herself during a shooting break on the set of The touch of Venus. Or again the sex appealing Yul Brynner (back in time his nude pics were so much-talked about) who adopted Green Water as a signature scent through all his life: a wisp of smoke through the lips and the unfailing cigarette, the gaze and that fresh touch getting the atmosphere even hotter.
Ava Gardner in 1946 on the set on The touch of Venus - Yul Brinner
|With Rania Naim and Cécile Zarokian at Fragranze 14|
|Yul Brynner - George Platt Lynes (1942)|
By now Green Water has become a summer must to me. While it makes me feel flawless in the morning, the greatest enjoyment comes at night wearing it à la Yul Brynner let's say: just out of the shower, profusely spilled on the naked skin to feel its shiver while skimming over the bedsheets.
- 1946 - Jacques Fath launches Green Water by Vincent Roubert
- 1967 - Jacques Fath Parfums joins L’Oreal Group that relaunches Green Water in a more modern packaging.
- 1993 - Green Water is reformulated and relaunched with spearmint, too functional and recalling dental care products.
- 2002 - Further reformulation for IFRA compliance
- 2015 - Panouge Group repositions Jacques Fath Parfums relaunching Green Water
Heartnotes: mint, basil, tarragon
Basenotes: vetiver, oakmoss, ambergris